Unlock Endless Choices: Discover ZocDoc’s Medical Booking Magic!
Get ready for a fresh take on healthcare! Zocdoc has just unveiled its exciting 2025 brand campaign, ‘You’ve Got Options,’ and it’s packed with humor and a dash of exaggeration to celebrate the empowering feeling of taking control of your health care journey.
In ‘You’ve Got Options,’ the joy of finding the right healthcare provider shines through, even when the circumstances might seem less than cheerful. Each film cleverly highlights a universal truth: your healthcare experience should uplift you, not drag you down during tough times.
The campaign brilliantly showcases the incredible variety of healthcare providers available at your fingertips—whether you’re seeking a general practitioner, a dentist, an eye specialist, or a mental health professional. Zocdoc is designed to empower you, the patient, with verified reviews and an unmatched selection of providers, making it easier to find just the right fit for your unique needs.
Since becoming Zocdoc’s creative agency of record in 2021, 72andSunny has amplified the brand’s message, resonating with audiences across the nation. The scripts capture the essence of genuine conversations, while the comedic portrayal of specific healthcare scenarios brings a refreshing twist.
Take ‘Hockey Teeth,’ for instance. Picture two hockey players desperately in need of dental care—minus their front teeth! Their witty banter and lisping dialogue add a lighthearted touch to an otherwise serious situation.
Then there’s ‘Couples Therapy,’ the campaign’s debut spot focused on mental health care—one of Zocdoc’s rapidly expanding specialties. Watch as a couple passionately navigates their search for the perfect therapist, turning their quest into a hilariously dramatic showdown.
In ‘Siiiiick,’ the double meaning of the word ‘sick’ takes center stage as a woman, feeling under the weather, revels in the fact that she can easily find an in-network doctor with immediate availability—how awesome is that?
Lastly, brace yourself for ‘Pink Eyes,’ a slightly darker yet captivating narrative where a girl is startled by her mom, who’s on a mission in the shadows, searching for help with her double pink-eye predicament.
Each of these memorable spots is complemented by Zocdoc’s new sonic logo, crafted by Made Music Studio, ensuring a consistent sound across all channels.
As Ashton Rose, creative director at 72andSunny Los Angeles, puts it, “Partnering with Zocdoc to create hilarious content brings us immense joy, but what excites us even more is empowering people with options in healthcare. It’s a fantastic partnership, a vital mission, and a whole lot of fun—an exhilarating new chapter in Zocdoc’s story!”
Jessica Aptman, chief communications officer at Zocdoc, adds, “We are all patients sharing the burden of frustrating healthcare experiences. With ‘You’ve Got Options,’ we aim to highlight the simple joy of easily booking the right doctor and taking charge of your care. Thanks to our outstanding team at 72andSunny, we’re bringing this concept to life with warmth, humor, and a splash of brightness—something truly unique in the healthcare space.”
Catch 15- and 30-second cuts airing across North America on linear, OTT, and paid social platforms. With media buying handled by Horizon Next for linear, Bliss Point Media for OTT, and Power Digital for paid social, the campaign will kick off with ‘Siiiiick’ and ‘Hockey Teeth’ running in the first half of the year, followed by ‘Couples Therapy’ and ‘Pink Eyes’ from July 2025 through the end of the year. All videos are now live on Zocdoc’s YouTube channel—don’t miss out!
