American Women Ditch Kardashian Looks: The Rise of the ‘Deflation’ Trend!
It’s official: American women are breaking free from the Kardashian aesthetic!
After years of chasing those exaggerated curves—Brazilian butt lifts, oversized breast implants, and an avalanche of facial fillers—the tides are turning. Plastic surgeons are gearing up for what’s being hailed as the “Year of Great Deflation” in 2025. Welcome to the era of embracing natural beauty!
Now dubbed the “De-Kardashian-ification” of America, patients are opting to reverse their BBLs, remove implants, and dissolve excessive injectables. The result? A fresh and slender silhouette that celebrates authenticity over over-the-top glam. Gone are the days of chasing a hyperbolized ideal that often felt more caricature than genuine.
“The essence of good cosmetic surgery is about enhancing your natural beauty, not creating something exaggerated,” explains NYC-based plastic surgeon. It’s a refreshing shift that emphasizes health and vitality over an artificial look.
The dreaded “pillow face” phenomenon, characterized by excessive filler-induced puffiness, is prompting many to rethink their approach. Instead of piling on more, patients are choosing to dissolve what they have and start anew with a clean slate.
This new wave opens the door for subtle enhancements—think face lifts, brow lifts, and eyelid surgeries—that highlight one’s natural features without overwhelming them.
Even high-profile stars like Lindsay Lohan and Donatella Versace are making headlines with their refreshing new looks, proving that youthful aesthetics can be achieved without the excess.
Just look at them—Lohan’s latest appearance has left fans absolutely dazzled, while Versace’s recent public outings have showcased a noticeably different, more natural look. “We’re restoring the face to its youthful vibrancy, sans the excessive fillers,” says the surgeon.
Dr. Annie Chiu from Los Angeles notes a significant “injectable backlash,” revealing a drop in demand for the overly contoured Instagram look. “The beauty norm is shifting—people are concerned about looking ‘weird’ and are craving a more authentic aesthetic,” she explains. “While some cities like L.A. have been notorious for overdone looks, the reality is that it’s a widespread issue.”
Dr. Shokrian has seen a growing demand for smaller breast implants or even complete removals. “There’s a notable trend towards downsizing,” he notes, as women redefine what beauty means to them.
Part of this transformation is fueled by the soaring popularity of weight-loss medications like Ozempic, which have been embraced by celebrities and the average American alike. These trends are prompting a wave of plastic surgeries to address excess skin and the effects of significant weight loss.
In Beverly Hills, procedures such as tummy tucks and body lifts are on the rise, marking a stark departure from the extreme aesthetics of years past. “We’ve shifted away from those dramatic proportions that once dominated the scene,” says Dr. Gould.
The stars that once set the standard for beauty—whether influencers or celebrities—are no longer the icons the public aspires to emulate. “I’m not receiving requests for exaggerated proportions anymore,” Dr. Shokrian notes. “Patients want to maintain an air of mystery about their enhancements, leading to a more natural look.”
