Meet the 30 Under 30 Class of 2025: Innovators Shaping Our Future!

Meet the trailblazers shaping our future: Shaboozey, Drew Afualo, Jayson Tatum, Bobbi Althoff, and Xandra Pohl are just a few of the remarkable names in the Under 30 Class of 2025!

NEW YORK – December 3, 2024 – Get ready to be inspired as Forbes unveils its highly anticipated 30 Under 30 List for 2025, shining a spotlight on North America’s most innovative leaders across 20 dynamic industries. These extraordinary individuals are not just making waves; they’re creating a tsunami of change in business, culture, and entrepreneurship!

“Generation Z stands at the forefront of a revolution, redefining entrepreneurship and creativity at lightning speed. Our Under 30 class of 2025 is a testament to the idea that it’s never too early to start making a mark,” says Alexandra York, Editor of Forbes Under 30. “With advancements in AI, technology, and social media, this year’s honorees are breaking down barriers and expanding their brands in ways we’ve never seen before.”

Brace yourselves: the Class of 2025 has collectively raised a staggering $3.6 billion in funding and boasts a combined social media following of over 300 million! This year features the biggest representation of Gen Z yet, with half of the honorees belonging to this vibrant generation.

Here’s a sneak peek at some of the standout stars on this year’s list:

• Jayson Tatum, the Boston Celtics superstar guard, isn’t just a force on the court; he’s raking in an impressive $13 million annually through savvy off-court ventures, including a lucrative sneaker deal with Nike’s Jordan Brand and a prominent role in Netflix’s Starting 5.
• Shaboozey has taken the music scene by storm, with his record-shattering single “A Bar Song (Tipsy)” reigning at No. 1 on the Billboard Hot 100 for an incredible 16 weeks, earning him projections of over $10 million in revenue!
• Kathryn Newton has solidified her status as one of Gen Z’s leading horror film stars, raking in an estimated $2 million through her acting roles and social media collaborations this year.
• Drew Afualo, the TikTok sensation, earned an impressive $2.9 million in the past year through brand partnerships and her hit podcasts: The Comment Section and Two Idiot Girls.
• Bobbi Althoff has captivated over 13 million followers with her podcast, The Really Good Podcast, known for its hilariously deadpan interviews with A-list celebrities.
• From the heart of Silicon Valley, Demi Guo combines her passions for technology and poetry as the co-founder of Pika, an AI tool that transforms written prompts into stunning cinematic videos across various styles.

This year’s Forbes 30 Under 30 Class of 2025 encompasses honorees from fields as diverse as Art & Style, Media, Entertainment, Education, Science, Sports, Music, and beyond, showcasing the incredible talent driving change across the globe.

New categories this year include AI and Transportation & Mobility, while green tech has been integrated into the rebranded Energy & Green Tech category!

To craft this prestigious list, Forbes enlisted an independent panel of expert judges, including Lindsey Vonn, Olympic Champion; Keia Clarke, CEO of New York Liberty; Devika Bulchandani, Global CEO of Ogilvy; and many more influential figures.

ON THE COVER:

Alex Cooper: Explore Alex Cooper’s groundbreaking $125 Million deal that’s expanding her multimedia empire!

Scott Wu: Could the AI from this $2 Billion startup really replace coders? Let’s find out!

Tim Latimer: Can hot rocks revolutionize clean energy? Find out how politics might play a role!

Demi Guo

Jayson Tatum

Over the last decade, the 30 Under 30 lists have recognized over 12,000 young trailblazers. Many have ascended to the ranks of CEOs, chart-topping artists, and future billionaires. Forbes continues to highlight the incredible impact these young innovators have on the world, capturing the essence of leaders and companies that define the zeitgeist of our time.

For the complete list of Forbes’ 30 Under 30 Class of 2025, visit: Forbes 2025 Under 30 Class

Join the conversation on social media with #ForbesUnder30!

About Forbes

Forbes champions the ambitious and the accomplished, spotlighting those who have achieved greatness and those who aspire to. Through trusted journalism, signature events, and impactful marketing programs, Forbes engages over 140 million people worldwide, fostering a community of leaders driving global change.

Media contacts:

Jocelyn Swift: [email protected]

Christina Vega Magrini: [email protected]