Personal Finance

Study Reveals Americans Embracing Family Financial Planning Like Never Before!


Let’s face it: when it comes to discussing money, many Americans have historically shied away from the topic—especially within their families. But guess what? A fresh wave of change is upon us! A recent study reveals that our attitudes toward once-taboo financial discussions are starting to shift dramatically.

According to the latest findings from Fidelity Investments, a staggering 56% of Americans never engaged in financial conversations with their parents during childhood. Out of those, an overwhelming 82% now wish they had, realizing just how beneficial an early financial education could have been!

But it gets better! Today, 83% of respondents recognize the importance of discussing money management with the next generation, and 67% of parents are already taking the plunge into these vital conversations about family finances.

“Money and wealth have long been the elephant in the room,” says David Peterson, head of advanced wealth solutions at Fidelity Investments. “Given that wealth is such a personal experience, it’s no wonder that many have felt uncomfortable bringing it up.”

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couple who are retiring

Americans are breaking free from the stigma surrounding financial conversations, as shown by Fidelity’s insightful study. (iStock / iStock)

Peterson highlights that this evolving mindset represents a generational shift. Older generations often felt less at ease discussing finances, but that’s changing. More families are realizing the complications that emerge when parents who haven’t shared their financial situations begin to need assistance.

“When parents reach a point where they can’t manage their finances, it can lead to stress and confusion for their loved ones,” Peterson noted. “Without prior discussions about their wealth and its intricacies, family members may scramble to manage the situation during a highly emotional time.”

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Elderly Couple Social Security

Peterson suggests that families approach financial discussions as a gradual process to alleviate anxiety. (iStock)

To ease this transition, Peterson encourages families to be proactive. Having essential documents like health care proxies or powers of attorney at hand can streamline decision-making. It’s not just about health; financial powers of attorney are critical too, ensuring someone is entrusted to make decisions on your behalf.

Families should gear up by organizing other necessary documents for end-of-life planning. For example, brokerage accounts can be jointly owned to facilitate smooth transitions, while beneficiary designations simplify the transfer of assets upon death.

“You must have a will in place to cover everything that doesn’t automatically transfer,” Peterson emphasized. “In certain situations, establishing a trust can also be beneficial, facilitating the transfer of assets to the intended beneficiaries.”

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family making a toast

Fidelity’s study shows that financial planning boosts confidence in building and safeguarding wealth. (iStock / iStock)

To kickstart these essential conversations, Peterson suggests approaching them as an ongoing dialogue rather than a single discussion. “Having a structured agenda might work for some, but for others, flexibility is key,” he explained. “Don’t expect it to be a one-time thing—these conversations are often laden with emotions.”

Sharing even basic information about financial accounts and key contacts can be a significant first step. It doesn’t have to be about disclosing exact figures, but rather about making sure loved ones know where to find vital information when it’s needed most.

“Start with a robust inventory of assets,” Peterson advises. “Create a balance sheet or net worth statement so that when the time comes, your family knows exactly where to go for assistance.”

Ultimately, regardless of how families structure these conversations, Fidelity’s research underscores that having a financial plan significantly boosts confidence. While about 40% of Americans fear losing their wealth, a remarkable 78% of those with a financial plan feel secure in their ability to build and preserve their wealth, compared to just 26% of those without!


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