Top 12 Face Primers of 2025: Keep Your Makeup Flawless All Day!

Essential Ingredients: Peptides, mimosa flower extract, ceramides | Perfect For: Anyone eager to smooth out those fine lines | Finish: Satin

Best Glowy: Armani Luminous Silk Hydrating Primer

Why You Need It: Experience the perfect blend of silky texture with a slight stickiness that makes for an exceptional primer. Armani’s Luminous Silk Hydrating Primer is the ultimate companion for your makeup routine; it enhances radiance, hydrates quickly, and extends the life of your beloved products. For a seriously luminous finish, pair it with Armani’s Luminous Silk Foundation.

Tester Feedback: “True to its name, this primer really elevates my skin’s luminosity. As someone in my mid-30s dealing with both enlarged pores and fine lines, I’m thrilled this multitasking formula tackles both challenges effortlessly,” remarks interim shopping director Deanna Pai. “It goes on smooth (without any greasiness) and leaves my skin looking airbrushed, especially when layered with foundation.”

Essential Ingredients: Shea butter, rice bran, glycerin | Perfect For: Everyone | Finish: Glowy

Best Moisturizer: Merit Great Skin Priming Moisturizer

Why You Should Try It: Few things get us more excited than innovative formulas, so when we got our hands on Merit’s Great Skin Priming Moisturizer, we were over the moon! This lightweight cream is packed with hyaluronic acid to soothe and seal in moisture, making your makeup glide on flawlessly without any pilling. Plus, it’s non-comedogenic and fragrance-free, making it perfect for those with sensitive skin.

Tester Feedback: “I’ve loved Merit’s skincare since they launched their first serum, and the Great Skin Moisturizer is an exciting addition to their stellar lineup,” shares commerce producer Sarah Hoffmann. “I keep this priming moisturizer in my makeup bag for daily use. It provides silky hydration under makeup and features a biomimetic emulsifier that creates a blurred, suede-like finish for those makeup-free days.”

Essential Ingredients: Glycerin, hyaluronic acid | Perfect For: Sensitive skin, dry skin | Finish: Blurring

Best With SPF: Charlotte Tilbury Invisible UV Flawless Primer SPF 50

Why You Need It: What could be better than a hydrating primer? A hydrating primer packed with SPF, of course! Charlotte Tilbury’s Invisible UV Flawless Primer caters to all skin types, featuring vitamins C and E for brightening, hyaluronic acid for hydration, and a combination of UVA and UVB filters to shield your skin from harmful rays and pollutants. Plus, this formula minimizes flashback, making it a top choice for photo opportunities at events like weddings.

Tester Feedback: “I have a terrible habit of forgetting to apply sunscreen (total beauty faux pas, I know), but with Charlotte Tilbury’s Invisible UV Flawless Primer SPF 50 in my bag, I have one less thing to worry about,” remarks commerce writer Jennifer Hussein. “It not only protects my skin from the sun but also keeps my makeup in place all day while feeling entirely weightless.”