Transform Your Smile: Colgate’s Exciting New MaxFresh Sensory Line!
MUMBAI, India, Dec. 23, 2024 /PRNewswire/ — Get ready to elevate your oral care routine! Colgate-Palmolive is shaking things up with the launch of the new MaxFresh range, designed not just to clean your teeth, but to transform brushing into a vibrant experience. Imagine brushing with toothpaste that not only refreshes but also delights your senses with fun heart-shaped cooling crystals and exciting fruity flavors. That’s right! For the first time ever, MaxFresh introduces its iconic cooling crystals in whimsical heart shapes, making every brush feel like a treat. Thanks to the groundbreaking Ultrafreeze Technology, you can expect a mind-blowing 10X longer-lasting cooling sensation* and a freshness that wakes you up in an instant!
Designed with today’s vibrant consumers in mind, the MaxFresh range comes in eye-catching transparent tubes bursting with color. Get ready to tantalize your taste buds with two exciting new flavors: the refreshing Watermelon Blast and the cool-menthol Rainbow Fresh, both infused with those delightful heart-shaped crystals inspired by the rainbow. Each brush promises an experience that is anything but ordinary!
In the words of the Marketing Director of Toothpaste, “In today’s fast-paced world, millennials and Gen Z are on the hunt for ways to make mundane tasks enjoyable. Our new MaxFresh range is tailored to meet this desire for a fun, refreshing oral care experience. It’s not just toothpaste; it’s a daily ritual you’ll look forward to. We’re committed to enhancing oral health across the nation with innovative products that blend fun and freshness seamlessly into your routine.”
Excited to try it out? The new MaxFresh range is rolling out across the country and can be easily found on top e-commerce sites and quick-commerce platforms. With its playful packaging and irresistible flavors, these 100g packs are priced at just INR 169. As a star player in the brand’s lineup, the MaxFresh range includes a variety of innovative toothpastes and mouthwashes, available both online and in stores.
*compared to regular fluoride toothpaste
About Colgate-Palmolive Limited
Colgate-Palmolive is redefining what it means to care for our health and our planet. As the leader in Oral Care in India, the company is dedicated to sustainable growth and creating an inclusive workplace. With a focus on science-led innovation, Colgate-Palmolive is proud of its commitment to reducing plastic waste, conserving resources, and empowering communities through programs that improve oral health and literacy.
For more insights into Colgate’s initiatives and how they are paving the way for a brighter, healthier future, check out their website: www.colgatepalmolive.co.in
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