Personal Finance

Unlock Wealth: The Surprising Barrier Revealed by a Financial Psychologist


It’s that time of year again—the moment when you finally tackle the financial tasks you’ve been carefully sidestepping. For countless Americans, this means confronting the daunting world of their finances head-on.

If you’ve been procrastinating on contributing to your 401(k) or setting up a brokerage account, you’re certainly not alone. A staggering 48% of U.S. adults admit they own no investable assets, as revealed by a recent 2024 survey.

So, why the hesitation? The answer is clear: the world of investing often seems overwhelmingly complex.

This mindset, if left unchallenged, could seriously hinder the financial futures of many young Americans, warns an expert in behavioral finance. “What we’re seeing is a phenomenon called ‘complexity aversion,’” he explains. “This is the biggest hurdle for those who have never dipped their toes into the investing pool.”

Let’s break down how this mental block could be costing you money, and why it’s crucial to overcome it.

Why You Must Conquer Complexity Aversion

At its core, procrastination with financial matters stems from the same fears that keep many from starting an exercise regimen—they dread making mistakes or embarrassing themselves.

Just as someone may feel lost amidst gym equipment, a financially hesitant individual might think, “This is just too complicated for me,” or “I’m not good with numbers,” says the expert.

This feeling is closely tied to another cognitive bias known as risk aversion. Essentially, you’re not just worried about making a mistake; you’re also fearful of losing the money you’ve worked hard to save. The dread of losing what you have often overshadows the excitement of growing your wealth, causing you to remain stagnant.

That inner voice shouts, “I’ve worked too hard for my cash, and I’m not willing to gamble it away,” even as inflation silently chips away at your savings. “Sure, I know I should invest, but the market is all over the place, and it makes me anxious.”

However, the urgency to start investing—especially for younger generations—extends beyond merely keeping pace with inflation. By delaying action, you’re forfeiting what many financial experts deem your most precious asset: time.

The earlier you enter the market, the longer your money has to grow exponentially through compounding. Every year you hesitate to invest could potentially cost you thousands down the line.

Curious about the impact of time on your wealth? Try an online compound interest calculator, and you might be shocked to see how sitting on the sidelines for just a few years can drastically alter your financial future.

Picture this: a 20-year-old who invests $200 a month in a retirement fund with an 8% annual return could amass a whopping $1.25 million by age 67. If she waits until she’s 25, that total drops to about $830,000. And if she puts it off until 30, she’ll end up with only $547,000. Just think of what that could mean for your quality of life in retirement!

Taking Steps to Overcome Complexity Aversion

So, how do you break free from this mental barrier? One straightforward option is to open a brokerage account or start a self-funded retirement account like an IRA. It’s a simple process that can set your financial journey in motion.

If your employer offers a workplace retirement plan, such as a 401(k), that may be the easiest way to get started. Just select a percentage of your paycheck to contribute and choose from a variety of mutual funds for your portfolio.

These retirement plans often include cost-effective, well-diversified options like index and target-date funds, allowing you to tap into the broader market without the complexity.

Looking to boost your income beyond your 9-to-5? Enroll in our online course How to Earn Passive Income Online and uncover strategies for generating extra cash flow, along with inspiring success stories.

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